Prada’s spring-summer 2024 campaign places a focus on silhouettes and personalities. Captured through the lens of Willy Vanderperre, the campaign presents a series of portraits that highlight the unique persona of each model who graced the September runway. These images spotlight individuality, set against a backdrop of layered ensembles.
Prada Spring/Summer 2024 Campaign
The essence of the collection is captured in the portrayal of timeless designs through modern reinterpretations, providing a glimpse into the transformative power of fashion. At the heart of the Prada spring 2024 campaign is a celebration of femininity in its myriad forms. Models including Julia Nobis and Sora Choi take the spotlight in the minimal images.
Each portrait from the Italian brand is an intimate tribute to the renowned and newly discovered models, showcasing 40 diverse personae. Creative director Ferdinando Verderi works on the advertisement’s overall aesthetic granting space and agency to the subject.
Through these depictions, the campaign dialogues with the fashion industry’s evolving landscape, where clothing serves as both a unifier and a distinctive mark of personal style. Prada’s spring outing follows up its recent holiday campaign with Maya Hawke and its winter eyewear selection.
The campaign is a testament to Prada’s commitment to creating pieces that are not just worn but experienced, resonating with the wearer’s identity. With this collection, Prada redefines elegance as a dynamic and collective experience, inviting us to engage with fashion as an expression of our most authentic selves.
