The Symbole handbag is the focal point of Prada’s new 2022 advertising campaign, which stars Hunter Schafer. The actress from “Euphoria” poses for three contemporary artists in unique portraits that include the accessory. Contemporary artists Catherine Opie, Thomas Ruff, and Carrie Mae Weems each create a distinctive likeness of the blonde.
Prada Symbole Handbag 2022 Campaign
Prada’s iconic triangle motif served as a point of departure for the design of the Symbole bag. The shape of the triangle is reimagined as a graphic print that comes in various sizes, from oversized to miniature. In the past, Hunter Schafer has also been featured in advertisements for the Italian brand’s Galleria bag and spring 2022 collection.
Related: Hunter Schafer Takes the Spotlight in Prada Spring 2022 Campaign
Drawn from Prada’s heritage, in the Symbole handbag the iconic Triangle is reinvented for today into a luxurious jacquard. Geometric, modern, multi-faceted, it is a wordless assertion of Prada’s unmistakable persona. The Symbole couples this to a versatile tote, trimmed in Saffiano leather and proposed in a variety of sizes – a style as multi-faceted as its surface. The Triangle retains its century-old role as a stamp of approval, expressing the highest level of craftsmanship synonymous with Prada.
Prada
Ferdinando Verderi also works on creative direction for the fashion shoot. When it comes to beauty, Holli Smith creates Hunter Schafer’s cropped hairstyle with understated makeup by Diane Kendal.
