Proenza Schouler Fall 2024: Embracing Understated Elegance

Joanna Elizabeth

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Published August 14, 2024

Proenza Schouler Fall 2024 Campaign
Jeanne Cadieu stars in the Proenza Schouler fall-winter 2024 campaign. Photo: Zoe Ghertner / Proenza Schouler

Proenza Schouler embraces understated luxury with its fall-winter 2024 campaign. This subtle approach allows the true stars of the show, the designs, to shine. Textured backdrops stand out in the imagery.

The campaign, captured by Zoe Ghertner’s lens, features French model Jeanne Cadieu as its leading face. With minimal fanfare, the stripped-down images place the spotlight squarely on the American brand’s clothing.

Proenza Schouler Fall/Winter 2024 Campaign

Proenza Schouler features a sheer shirt and straight jeans for its fall-winter 2024 ad.
Proenza Schouler features a sheer shirt and straight jeans for its fall-winter 2024 ad. Photo: Zoe Ghertner / Proenza Schouler

The looks channel pure, effortless elegance. Think of a scarlet crepe jersey dress with sweeping long sleeves and a whisper-thin shirt paired with sleek jeans.

In another striking combination, a grey fringed top and skirt duo show that separates can be just as impactful as a statement piece.

A fringed top and skirt set stands out in Proenza Schouler's fall-winter 2024 campaign.
A fringed top and skirt set stands out in Proenza Schouler’s fall-winter 2024 campaign. Photo: Zoe Ghertner / Proenza Schouler

Hairstylist Tamara McNaughton and makeup artist Fara Homidi work to create a minimalist beauty look that complements the clothing entirely. Spencer Vrooman works on set design for the fall campaign.


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