Proenza Schouler Releases Fall Ad–New face Julia Bergshoeff fronts the fall-winter 2014 campaign from Proenza Schouler. The New York-based label, who recently collaborated with MAC Cosmetics, shared a preview of the advertisements on its Facebook page yesterday. David Sims shot the dark-haired model for the campaign where a portrait of Julia is juxtaposed with an image of her leaning over and touching her shoes in an off-kilter pose.