
Pucci is making waves with its spring-summer 2025 campaign for the Marmo collection. The images are a vibrant celebration of the brand’s signature prints. Shot by Drew Vickers, the campaign stars Bibi Breslin, who channels elegance against a tranquil beach backdrop.
Pucci Spring/Summer 2025 Campaign

Swirling patterns define the collection, with body-hugging silhouettes. The color palette plays with beige, blue, fuchsia pink, and grey, adding contrast and fluidity. Jacob K, the campaign’s stylist, enhances the looks with statement accessories. Oversized earrings and bold handbags complement the flowing designs.

In one striking shot, Bibi wears a one-shoulder dress, showcasing the collection’s sleek tailoring. Another image captures a sheer scarf billowing across her face, evoking mystery and softness.

Long dresses, breezy separates, and retro-inspired prints stay true to Pucci’s DNA. The Marmo collection blends effortless luxury with bold self-expression, proving that Pucci remains at the forefront of print-driven fashion.