The Pucci Very Vivara 2024 campaign showcases the designs of creative director Camille Miceli. The top Italian brand’s collection, radiating a blend of geometric, abstract, and organic aesthetics, draws heavily on natural elements, embodying the rhythm of water and the celestial dance of the sun and moon.
Pucci Very Vivara 2024 Campaign
Vittoria Ceretti leads the imagery, whose presence in the campaign is as striking as the collection itself. Ceretti impresses, captured against the serene backdrop of a water pool, merging the fluidity of water with the vibrant energy of the designs. The campaign, photographed by the esteemed Mario Sorrenti, channels the dynamic allure of nature.
The 2024 line boasts an array of summer-ready pieces, from sleek swimwear that mimics the playful light on water surfaces to the Pucci Yummy Bag, a kaleidoscope of colors and patterns that define this season’s aesthetic.
Wide-leg pants and sheer tops complete the ensemble, offering a breathable yet elegant option for the warmer days.
Interestingly, this launch follows Pucci’s previous venture, a ski collaboration with Fuslap, showcasing the brand’s versatile approach to fashion. However, the spotlight returns to the revived Vivara print, a hallmark from 1965 reimagined by Miceli, infusing the collection with a historical yet refreshed energy.
