The athletic apparel company PUMA and Cara Delevingne are teaming up once more for the fourth season of the Exhale yoga collection. The designs are crafted using eco-friendly materials such as recycled cotton and polyester, among other such materials.
PUMA Exhale Fall 2022 Collection
The company decided to purchase carbon offset credits from First Climate, a project in Vietnam that will establish a facility to substitute fuels like firewood and coal in rural regions in order to help offset the unavoidable carbon emissions that the company was responsible for.
“Yoga is the art of letting go but it is also about being conscious about the here and now,” states Cara. “With this collection, PUMA and I also wanted to make conscious decisions about the materials we use.”
Cara Delevingne
Cara Delevingne is also included in the campaign photos, which are set against a breathtaking desert backdrop. The British star does yoga on mats while wearing leggings, crop tops, and yoga pants. The blonde flaunts her extensive collection of tattoos while keeping her hair pulled back in a sleek ponytail.
In spite of its sustainable nature, the PUMA Exhale utilizes dryCELL technology, which detaches moisture from the skin and wicks it away so that the wearer remains dry while exercising. See Cara Delevingne pose for the PUMA 2022 Pride collection.