Winnie Harlow Dives Into PUMA Bodywear & Swimwear Campaign

Joanna Elizabeth

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Published April 20, 2022

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Updated April 25, 2022

Winnie Harlow PUMA Swimwear 2022 Campaign
Winnie Harlow stars in PUMA Bodywear & Swimwear 2022 campaign. Photo: PUMA

PUMA ambassador Winnie Harlow is the face of the sports brand’s Bodywear & Swimwear 2022 campaign. Part of the company’s “SHE MOVES US” platform, it celebrates women and inspires others around the globe. The designs were made in collaboration with PUMA’s subsidiary stichd and feature mix and match tops and bottoms in sustainable materials.

PUMA Bodywear & Swimwear 2022 Campaign

PUMA Red One-Piece Swimsuit
Posing in the pool, Winnie Harlow wears red one-piece swimsuit from PUMA. Photo: PUMA

In the images, Winnie Harlow poses poolside and in a tropical villa showing off swimwear and bodywear pieces. One key look is a red one-piece swimsuit made from recycled nylon. Another standout look is a magenta soft padded bra and seamless hipster.

Related: Winnie Harlow Takes a Leap in PUMA Fashion Rebels Campaign

Winnie Harlow Purple Bra Hipster PUMA
Winnie Harlow models purple soft padded bra and seamless hipster for PUMA Bodywear & Swimwear 2022 campaign. Photo: PUMA

I love my PUMA family and I’m grateful to be part of the ‘She Moves Us’ campaign. Representation is so important and key. This is something that I have championed since I started in the industry. It is refreshing to work with a brand like PUMA who share the same values.

Winnie Harlow
PUMA Bodywear Swimwear 2022 Campaign
PUMA unveils Bodywear & Swimwear 2022 campaign featuring sustainable styles. Photo: PUMA

“I hope I am helping to open the door a little further for someone else to get through. My mentors have done that for me and it’s my ambition to do the same for others as I grow in my career. I want to continue to help champion confidence, inclusivity and acceptance,” Winnie Harlow also shared.

Winnie Harlow Black Bikini PUMA Pool
Flaunting her bikini body, Winnie Harlow fronts PUMA Bodywear & Swimwear 2022 campaign. Photo: PUMA

The line also features a bandeau top and V-shape brief as well as a scoop neck top and high waist shorts, both made from recycled nylon. The PUMA bodywear and swimwear collection is available at select retailers, PUMA stores, and PUMA.com in Europe, LATAM, and APAC.

Puma Blue Bodywear 2022 Outfit
Winnie Harlow lounges in blue styles for PUMA Bodywear & Swimwear 2022 campaign. Photo: PUMA

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