rag & bone captures the raw energy of New York City in its spring 2025 campaign, starring Abbey Lee Kershaw. The black-and-white visuals, shot by Drew Vickers, set the tone for a collection that blends downtown edge with effortless style.
rag & bone Spring 2025 Campaign
Walking through the streets of Manhattan, Abbey Lee wears relaxed denim, structured outerwear, and sleek accessories, embodying the brand’s signature aesthetic. Stylist Malin Gilchrist curates a lineup that feels both undone and polished.
A faux leather bomber jacket paired with slouchy jeans exudes casual confidence, while a long trench layered over straight-leg denim and sharp boots rounds out the look. The Joni Chelsea boot makes a statement and structured handbags balance the relaxed silhouettes.
Beauty-wise, Abbey Lee’s tousled blonde waves by Lucas Wilson enhance the campaign’s effortless vibe, while Yumi Lee’s understated makeup keeps the focus on natural beauty. The images, filled with movement and grit, translate the city’s pulse into wearable fashion.
