Ralph Lauren brings coastal charm to its spring 2025 campaign. Set in the sunny Hamptons, the collection mixes relaxed elegance with American classics. From breezy beaches to lush green lawns, each setting matches the easy sophistication of Lauren’s designs.
Ralph Lauren Spring/Summer 2025 Campaign
Models Bibi Breslin, Mia Armstrong, Layla Etengan, Lucky Blue Smith, Hamid Onifade, and Akbar Shamji pose in images captured by Alasdair McLellan. They sport tailored navy blazers, crisp white shirts with silk bows, and relaxed denim that exudes casual chic.
Flowy skirts and patterned shirts dance gently in the ocean breeze, hinting at carefree days. Classic polo shirts in bright blues add timeless appeal. Accessories like silk scarves and elegant handbags enhance each look.
Convertible cars and peaceful shorelines give a sense of refined leisure, echoing the effortless grace that Ralph Lauren loves. He describes the Hamptons as a place of inspiration, filled with natural beauty and gentle sunlight.
