Ray-Ban’s Reverse Collection Elevates Eyewear Style

Joanna Elizabeth

/

Published May 19, 2023

/

Updated October 7, 2023

Ray-Ban Reverse Sunglasses 2023 Collection
Vittoria Ceretti stars in Ray-Ban Reverse 2023 collection campaign. Photo: Ray-Ban

Ray-Ban, the renowned eyewear brand, has unveiled its latest offering, the Ray-Ban Reverse collection, showcasing an impressive blend of innovation and advanced engineering. With its groundbreaking lenses that effortlessly transition from convex to concave shape, this collection sets out to reduce reflections by an impressive 70%.

Ray-Ban Reverse 2023 Collection

Ray-Ban Reverse Wayfarer 2023 Collection
The Wayfarer gets updated in Ray-Ban’s new Reverse collection of sunglasses. Photo: Ray-Ban

Designed to cater to all face shapes, the campaign imagery for this collection showcases the stunning Vittoria Ceretti, one of the fashion industry’s top models. The brand’s commitment to sustainability is evident in the use of eco-friendly materials, including bio-based nylon lenses and acetate frames with high bio-based carbon content.

Ray-Ban Reverse Aviators 2023 Collection
Ray-Ban focuses on its aviator sunglasses for Reverse 2023 collection campaign. Photo: Ray-Ban

Furthermore, the Ray-Ban Reverse collection proudly presents 100% recycled packaging, ensuring that style and responsibility go hand in hand. Available for purchase right now, the Ray-Ban Reverse collection offers a range of iconic styles, including the Aviator, Wayfarer, Caravan, and Boyfriend models. With each design boasting its own unique flair, there’s something for everyone to embrace and make their own.

Ray-Ban features an anti-glare treatment for its Reverse collection.
Ray-Ban features an anti-glare treatment for its Reverse collection. Photo: Ray-Ban

This exciting launch follows in the footsteps of Ray-Ban’s successful Holiday and Colorblock Wayfarer collections, solidifying the brand’s reputation for delivering eyewear that blends fashion-forward aesthetics with cutting-edge technology. For those seeking more eyewear inspiration, make sure to explore the best of mirrored sunglasses, the must-have accessory of the moment.


Recent Updates

Dua-Lipa-PUMA-Speedcat

Dua Lipa Turns Up the Heat in PUMA’s Speedcat Revival

Dua Lipa is revving up the energy in PUMA’s latest Speedcat campaign, set against the desert. Rocking a sleek, all-black ...
Louis-Vuitton-Holiday-2024

Louis Vuitton’s Holiday 2024 Ad Captures Carousel Dreams

Louis Vuitton’s Holiday 2024 campaign is a celebration of wonder. Set against the mesmerizing backdrop of a carousel, the images ...
DKNY Holiday 2024 Campaign

DKNY’s Holiday 2024 Campaign Has a Snowy Manhattan Scene

DKNY’s Holiday 2024 campaign is a winter wonderland scene, set against the snowy Manhattan skyline. Photographer Christian MacDonald captured the ...
Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin Fétiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
For-Love-Lemons-Holiday-2024-Lingerie

Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie

For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...