Ray-Ban Updates Its Iconic Wayfarer With Vibrant New Colors

Joanna Elizabeth

/

Published August 18, 2022

/

Updated October 7, 2023

Ray-Ban Summer Colorblock Sunglasses Collection
Ray-Ban launches Summer 2022 Colorblock Glasses collection. Photo: Ray-Ban

Ray-Ban has introduced their Summer Colorblock eyewear collection, which features a vibrant take on the timeless Wayfarer design. The style, which have become a symbol of youth culture, have been reimagined in recent designs.

Ray-Ban Summer Colorblock 2022 Campaign

Ray-Ban Summer Colorblock Wayfarer Sunglasses
The Wayfarer design is featured in Ray-Ban’s Colorblock Summer collection. Photo: Ray-Ban

This updated version is more daring than previous iterations since it features trendy transparent frames in brilliant colors that are reminiscent of summer. The company conceived these one-of-a-kind combinations due to the influence of the vivid hues of digital art.

Related: Chloe Bailey Rocks Ray-Ban Sunglasses at Coachella

Ray-Ban Summer Colorblock Glasses Campaign
A model poses in the Ray-Ban Summer 2022 Colorblock Glasses campaign. Photo: Ray-Ban

Colors include cherry red, vibrant green, sapphire blue, and magenta pink with matching cords. Since the 1960s, the Ray-Ban brand has long had a solid connection to the world of music. A new campaign for the Colorblock collection features models and vibrant artwork, evoking summer fun.

The Ray-Ban Summer Colorblock collection features six color options.
The Ray-Ban Summer Colorblock collection features six color options. Photo: Ray-Ban

The legendary Wayfarer sunglasses were a part of the rock and roll revolution of the 1960s, the art scene of the 1980s, and the hip-hop scene of the 1990s; nevertheless, in 2022, the eyewear company continues to innovate.


Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...