Embracing the essence of Los Angeles, Reserved introduces its spring 2024 campaign with a take on day-to-night versatility. The images showcase model Olivia Vinten, who wears the brand’s vision for the season with a series of dressy casual looks that blend relaxed sophistication with a cool undertone.
Reserved Spring 2024 Campaign
Photographed by Mateusz Stankiewicz, the images reveal a light color palette dominating the collection, where serene pastels and neutrals invoke the carefree spirit of spring. Olivia poses in relaxed silhouettes that suggest a laid-back approach to the season’s attire.
The selection includes everything from flowing slip dresses and loose-fitting suits to timeless blue jean jackets and contemporary cropped tops. Styling by Ewelina Gralak has the model parading in strappy kitten heels.
They echo the collection’s aesthetic that style should be both dazzling and uncomplicated. The beauty look, curated by makeup artist Wilson and hair stylist Michał Bielecki, features an understated makeup look and Olivia’s signature wavy tresses. Previously, we saw the Danish model in Zara’s fall outerwear looks.
