Hailey Bieber and Tate McRae are front and center in Rhode’s latest beauty launch, Peptide Lip Shape. This skincare-meets-makeup lip liner doesn’t just define. It hydrates, sculpts, and enhances. Available in eleven shades, the formula blends while promoting a fuller, healthier makeup look.
Rhode Peptide Lip Shape Campaign
The campaign imagery plays into the “Shape” concept with Bieber lifting pink dumbbells and McRae striking dynamic poses, alongside models Yoon Bae, Anyier Anei, and Mahi Kabra. Their pastel and neutral-toned outfits, paired with scrunched socks and heels, create a nostalgic yet modern aesthetic.
Formulated with short-chain amino acids to boost moisture and fenugreek extract for added firmness, the creamy, glide-on texture makes it easy to wear. Use it to softly define lips, overline for a pouty effect, or fill in for a full-coverage lip look.
Retailing at $24 per liner and $92 for a set of four, Rhode’s Peptide Lip Shape is now available on Rhode’s website. The new Rhode Mirror also joins the collection, making on-the-go touch-ups effortless.
