Rihanna Gets Her Closeup in Fenty Beauty’s First Mascara

Joanna Elizabeth

/

Published February 14, 2020

Rihanna stars in Fenty Beauty Full Frontal Mascara campaign
Rihanna stars in Fenty Beauty Full Frontal Mascara campaign

Fenty Beauty continues to take over the cosmetics world with the release of its first ever mascara. Called ‘Full Frontal’ mascara, Rihanna fronts these stunning campaign images photographed by Dennis Leupold. It’s described as a flat to fat brush that can lift, lengthen, curl and volumize. Priscilla Ono works on makeup for the shoot with hair by Yusef. See more images of Rihanna rocking the new mascara below!

Related: Rihanna Poses in Pastels for Savage x Fenty Spring 2020 Lingerie

Fenty Beauty Full Frontal Mascara Campaign

Wearing a turtleneck, Rihanna fronts Fenty Beauty Full Frontal Mascara campaign
Wearing a turtleneck, Rihanna fronts Fenty Beauty Full Frontal Mascara campaign
Fenty Beauty by Rihanna unveils first mascara called, Full Frontal
Fenty Beauty by Rihanna unveils first mascara called, Full Frontal
Rihanna poses for Fenty Beauty Full Frontal Mascara campaign
Rihanna poses for Fenty Beauty Full Frontal Mascara campaign
Fenty Beauty Full Frontal Mascara packaging
Fenty Beauty Full Frontal Mascara packaging
  • Photographer :
  • Talent :

    • Recent Updates

    ROSE-Sklms-Valentines-Day-2025

    Blackpink’s Rosé Serves Glam in SKIMS Valentine’s Day Ad

    Blackpink’s Rosé captures the spirit of love in SKIMS’ Valentine’s Day 2025 campaign. The collection, launching January 23rd at 12 ...
    Etro-Vela-Bag-Spring-2025

    Edie Campbell Strikes a Pose with Etro’s Vela Bag

    Edie Campbell stuns in Etro’s Vela bag campaign for spring 2025, photographed by Giampaolo Sgura. The images highlight the statement ...
    Chanel-Sport-Haute-Jewelry-Collection

    Chanel Brings Sporty Chic to High Jewelry Collection

    Chanel’s High Jewelry Sport collection shines with a fusion of elegance and movement. Inspired by the House’s 1920s heritage, the ...
    Ermanno-Scervino-Spring-2025-Natalia-Vodianova

    Natalia Vodianova Enchants in Ermmano Scervino Spring 2025 Ad

    Natalia Vodianova makes her return in Ermanno Scervino’s spring-summer 2025 campaign, photographed by Luigi & Iango. The campaign unfolds within ...
    Miu-Miu-Lunar-New-Year-2025-Campaign

    Miu Miu’s Retro 2025 Lunar New Year Campaign

    Miu Miu captures the celebratory spirit of the Lunar New Year in its 2025 campaign, featuring Liu Haocun and Zhao ...
    Tommy-Hilfiger-Denim-Spring-2025

    Abby Champion Shines in Tommy Hilfiger’s Spring 2025 Denim

    Tommy Hilfiger Denim’s spring 2025 collection takes center stage, with Abby Champion leading a campaign that exudes simplicity. The stark ...