Rihanna Gets Her Closeup in Fenty Beauty’s First Mascara

Joanna Elizabeth

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Published February 14, 2020

Rihanna stars in Fenty Beauty Full Frontal Mascara campaign
Rihanna stars in Fenty Beauty Full Frontal Mascara campaign

Fenty Beauty continues to take over the cosmetics world with the release of its first ever mascara. Called ‘Full Frontal’ mascara, Rihanna fronts these stunning campaign images photographed by Dennis Leupold. It’s described as a flat to fat brush that can lift, lengthen, curl and volumize. Priscilla Ono works on makeup for the shoot with hair by Yusef. See more images of Rihanna rocking the new mascara below!

Related: Rihanna Poses in Pastels for Savage x Fenty Spring 2020 Lingerie

Fenty Beauty Full Frontal Mascara Campaign

Wearing a turtleneck, Rihanna fronts Fenty Beauty Full Frontal Mascara campaign
Wearing a turtleneck, Rihanna fronts Fenty Beauty Full Frontal Mascara campaign
Fenty Beauty by Rihanna unveils first mascara called, Full Frontal
Fenty Beauty by Rihanna unveils first mascara called, Full Frontal
Rihanna poses for Fenty Beauty Full Frontal Mascara campaign
Rihanna poses for Fenty Beauty Full Frontal Mascara campaign
Fenty Beauty Full Frontal Mascara packaging
Fenty Beauty Full Frontal Mascara packaging
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