Rihanna Is On Fire for Fenty Beauty ‘Gloss Bomb Heat’ Campaign

Joanna Elizabeth

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Published June 24, 2021

Rihanna stars in Fenty Beauty Gloss Bomb Heat campaign.
Rihanna stars in Fenty Beauty Gloss Bomb Heat campaign.

Fenty Beauty turns up the fire with the launch of its new Gloss Bomb Heat Universal Lip Luminizer + Plumper. Rihanna appears in campaign images, showing the glossy lip color in Hot Cherry. In front of Dennis Leupold’s lens, the star wears a red shirt with a plunging neckline and high-waist bottoms.

Jahleel Weaver styles the shoot with fringed tresses by hairstylist Yusef. The stunner accessorizes with gold hoop earrings, a chain necklace, and statement rings. Working on her smokey eyes and glossy lips, Fenty Beauty Global Makeup Artist Hector Espinal creates a super glamorous look.

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Related: Rihanna Wears Fenty Beauty Eaze Drop Skin Tint

Fenty Beauty Gloss Bomb Heat Campaign

Fenty Beauty Gloss Bomb Heat worn by Rihanna.
Fenty Beauty Gloss Bomb Heat worn by Rihanna.

Out now, it costs $22 with an intense wet-look shine. The Gloss Bomb Heat Universal Lip Luminizer + Plumper also has a light peach scent as well as shea butter and Vitamin E for moisture. It can now be purchased at FentyBeauty.com.

“Give your lips an Instant Plump Job with Gloss Bomb Heat. This shimmer-free lip luminizer and plumper hybrid delivers a hint of tint, and fuller-looking lips—thanks to an innovative Plump Job Complex. It’s the O.G. Gloss Bomb you love…but a few degrees hotter,” the brand shares.

Showing off her tattoos, Rihanna fronts Fenty Beauty Gloss Bomb Heat campaign.
Showing off her tattoos, Rihanna fronts Fenty Beauty Gloss Bomb Heat campaign.
A look at Fenty Beauty Gloss Bomb Heat in Hot Cherry.
A look at Fenty Beauty Gloss Bomb Heat in Hot Cherry.

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