Nestled within the storied walls of an 18th-century castle, the Roger Vivier spring-summer 2024 campaign unfolds like a modern fairytale. At the heart of this advertisement is Marion Barbeau, whose dual talents as an actress and a dancer imbue each frame with fluid grace.
The campaign, a successor to the holiday collection featuring Camille Razat, captures the season’s spirit through a lens of timeless elegance. As Barbeau traverses the castle’s grand salons and meanders through its verdant gardens, her every step is a study in the artistry of movement.
Roger Vivier Spring/Summer 2024 Campaign
The collection from the shoe and handbag label itself is a canvas of pastel hues, each piece a brushstroke of light and sophistication. The soft tones of the garments and accessories harmonize with the chateau’s opulent backdrop, casting a glow of new beginnings that spring so often heralds.
It’s a collection that speaks in whispers of color, with the subtle elegance of the I Love Vivier ballerinas and pumps accentuating the wearer’s natural poise. Accessories, from the elegantly embellished bags to the boldly reimagined Belle Vivier, carry the brand’s storied history forward, marrying the craftsmanship of yesteryears with the freshness of spring-summer 2024.
Each item in the collection, from the rhinestone-decorated bags to the chromatic vivacity of the Viv’ Choc, is curated for elegance. As Barbeau’s serene gaze meets the camera, she embodies the brand’s ethos of grace, beauty, and a touch of whimsy.
