Freja, Binx, Awar Stand Out in Saint Laurent Summer 2022 Campaign

Joanna Elizabeth

/

Published March 21, 2022

Saint Laurent Summer 2022 Campaign Red Jumpsuit
Freja Beha Erichsen stars in Saint Laurent summer 2022 campaign. Photo: Juergen Teller

Saint Laurent sets its summer 2022 campaign in Los Angeles, California, located in the sunny outdoors. Freja Beha Erichsen, Awar Odhiang, Binx Walton, and Loli Bahi are among the models who appear in the images, which Juergen Teller photographed.

Saint Laurent Summer 2022 Campaign

Binx Walton Saint Laurent Summer 2022 Campaign
Binx Walton fronts Saint Laurent summer 2022 campaign. Photo: Juergen Teller

The designs of artistic director Anthony Vaccarello are body-hugging, with plenty of vibrant colors such as fiery red, magenta purple, and daisy yellow. Jumpsuits with cut-outs and strapless tops with ruched details are among the standout pieces in looks styled by Paul Sinclaire.

Related: Ece & Alix Front Saint Laurent Spring 2022 Campaign

Saint Laurent Summer 2022 Campaign Yellow Floral Print
Awar Odhiang models floral prints in Saint Laurent summer 2022 campaign. Photo: Juergen Teller

The Kate, Rive Gauche tote, and the Le 5 à 7 bags are key accessories of the season. Jewelry takes a cue from the 1980s with oversized spheres in primarily gold. For beauty, makeup artist Karin Westerlund works on dark lip colors with hair by Duffy.

Saint Laurent Black Kate Bag Summer 2022 Campaign
Kate bag featured in Saint Laurent summer 2022 campaign. Photo: Juergen Teller
Freja Beha Erichsen Saint Laurent Summer 2022 Campaign
Freja Beha Erichsen strikes a pose in sunglasses and jewelry for Saint Laurent summer 2022 campaign. Photo: Juergen Teller
Saint Laurent Loli Bahi Summer 2022 Campaign
Loli Bahi poses for Saint Laurent summer 2022 campaign. Photo: Juergen Teller
Saint Laurent Le 5 à 7 pink hobo bag 2022
Saint Laurent Le 5 à 7 pink hobo bag featured in the brand’s summer 2022 campaign. Photo: Juergen Teller

Recent Updates

Louis-Vuitton-Spring-2025-Lisa

Lisa & Saoirse Ronan Front Dreamy Louis Vuitton Spring 2025 Ad

Louis Vuitton’s spring 2025 campaign blurs the line between fashion and art, starring global icons Lisa of Blackpink and actress ...
Gisele-Bundchen-Vivara-Christmas-2024

Gisele Bundchen Takes on the Bow Trend in Vivara Jewelry

Gisele Bundchen shines in Vivara’s Christmas 2024 campaign, capturing the magic of the celebratory season. Released last month, the campaign ...
Liu-Wen-Prada-Spring-2025

Liu Wen Strikes a Pose for Prada Spring 2025 Ad

Liu Wen commands attention in Prada’s spring-summer 2025 campaign, posing in powerful fashion. After the label’s recent ad with Carey ...
Irina-Shayk-Dolce-Gabbana-Everlast-Foundation

Irina Shayk Glows in Dolce & Gabbana’s Everlast Foundation

Dolce & Gabbana’s “Il Salotto” campaign, led by Irina Shayk, focuses on the brand’s Everlast Primer and Everlast Foundation. Directed ...
Bella-Hadid-Miss-Sixty-Spring-2025

Bella Hadid is Retro Glam in Miss Sixty Spring 2025 Ad

Bella Hadid stuns in Miss Sixty’s spring-summer 2025 campaign, reviving Y2K aesthetics in a retro supermarket setting. The visuals, captured ...
Taylor-Russell-Loewe-Spring-2025-Ad

Taylor Russell Enchants Outdoors in Loewe Spring 2025 Ad

Taylor Russell captivates in Loewe’s spring-summer 2025 campaign, channeling elegance and mystery. Photographed by David Sims in the mountainous landscapes ...