Salvatore Ferragamo Debuts ‘Hotel Splendid’ Spring 2022 Campaign

Joanna Elizabeth

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Published January 11, 2022

Greta Hofer stars in Salvatore Ferragamo spring-summer 2022 campaign.
Greta Hofer stars in Salvatore Ferragamo spring-summer 2022 campaign. Photo: Hugo Comte

Salvatore Ferragamo unveils its spring-summer 2022 campaign titled Hotel Splendid. Images captured by Hugo Comte and a short film directed by artist and director Amalia Ulman serve up a luxurious scene. The cast includes Ulman, actor Jharrel Jerome, as well as models Greta Hofer, Sacha Quenby, and Xu Meen.

Salvatore Ferragamo Spring/Summer 2022 Campaign

Captured in a vacation spot, women wear fluid dresses, long scarves, and wide-leg trousers. The Ferragamo Studio bag, Trefoil, and the brand-new ultra-soft Bucket Bag make an appearance for accessories. Footwear includes Vara and Varina styles, knit-top mules, and the bohemian-inspired Gancini buckle clogs.

Related: Salvatore Ferragamo Sets ‘Movie O’Clock’ Holiday 2021 Campaign

Sacha Quenby poses for Salvatore Ferragamo spring-summer 2022 campaign.
Sacha Quenby poses for Salvatore Ferragamo spring-summer 2022 campaign. Photo: Hugo Comte

“Discover a campaign that personifies that summery essence of beauty and endless opportunities, through the unmistakable all-Italian passion for life, elevating the brand’s new collection of accessories and clothing to the center stage using different perspectives,” Ferragamo shares.

Amalia Ulman poses for Salvatore Ferragamo spring-summer 2022 campaign.
Amalia Ulman poses for Salvatore Ferragamo spring-summer 2022 campaign. Photo: Hugo Comte
An image from Salvatore Ferragamo's spring 2022 advertising campaign.
An image from Salvatore Ferragamo’s spring 2022 advertising campaign. Photo: Hugo Comte
Knit-top mules featured in Salvatore Ferragamo spring-summer 2022 campaign.
Knit-top mules featured in Salvatore Ferragamo spring-summer 2022 campaign. Photo: Hugo Comte

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