Very French – For its fall 2013 campaign, Sonia Rykiel celebrates the work of famous French graphic designers like Bernard Villemot and Raymond Savignac. Model Sam Rollinson poses next to cut-out designs in a set of studio images shot by Mert & Marcus and styled by Marie Chaix. This marks the first advertisements under the direction of designer Geraldo da Conceicao which focuses on pantsuits, knits and outerwear.
this is the best campaign work i’ve seen in a long time