Selena Gomez Designs (and Wears) New Sneakers for PUMA

Joanna Elizabeth

/

Published April 9, 2018

Selena Gomez stars in PUMA Phenom Lux sneaker campaign
Selena Gomez stars in PUMA ‘Phenom Lux’ sneaker campaign

Singer Selena Gomez teams up with PUMA on their first design collaboration. Designed for a workout, but still fashionable, the ‘Phenom Lux’ focuses on a chic silhouette. With a portion of sales going to benefit the Lupus Research Alliance, these sneakers are priced at $110. In the campaign images, Selena poses on top of a yellow taxi cab showing off a fashion forward sneaker with a touch of bling at the ankle.

Related: Selena Gomez Takes Selfies in New PUMA Campaign

Campaign: Selena Gomez for PUMA Phenom Lux

Singer Selena Gomez wears the PUMA Phenom Lux sneaker
Singer Selena Gomez wears the PUMA ‘Phenom Lux’ sneaker

“It’s been really fun to work so closely with PUMA on the design of this shoe. I’m also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally.”
– Selena Gomez

PUMA Phenom Lux Sneaker $110
SHOP THE STYLE: PUMA ‘Phenom Lux’ Sneaker $110

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