Selena Gomez is a ‘Strong Girl’ for Latest PUMA Campaign

Joanna Elizabeth

/

Published November 30, 2018

Selena Gomez stars in SG x PUMA Strong Girl campaign
Selena Gomez stars in SG x PUMA Strong Girl campaign

Selena Gomez’s first full line with Puma will be released soon, and in celebration, a new campaign gets released. Called SG x Puma ‘Strong Girl’, the collection hits stores on December 12th. For the campaign, Selena enlists some of her closest friends including Raquelle Stevens, Connar Franklin, Caroline Franklin, Courtney J. Barry and Theresa Marie Mingus. The line focuses on athleisure designs ranging from track pants to hoodies and leggings. Selena also updated the DEFY sneaker with a rose-gold plated chain and black metal buckle.

Related: Selena Gomez Designs a Sneaker for PUMA

Selena Gomez x PUMA ‘Strong Girl’ Campaign

Singer Selena Gomez fronts SG x PUMA Strong Girl campaign
Singer Selena Gomez fronts SG x PUMA Strong Girl campaign
Selena Gomez and her friends pose for new PUMA campaign
Selena Gomez and her friends pose for new PUMA campaign
Selena Gomez's new SG x PUMA Strong Girl line will land on December 12th
Selena Gomez’s new SG x PUMA Strong Girl line will land on December 12th
Athleisure takes the spotlight for SG x PUMA Strong Girl collection
Athleisure takes the spotlight for SG x PUMA Strong Girl collection
Singer Selena Gomez appears in SG x PUMA Strong Girl campaign
Singer Selena Gomez appears in SG x PUMA Strong Girl campaign
An image from the SG x PUMA Strong Girl campaign
An image from the SG x PUMA Strong Girl campaign
Posing with friends, Selena Gomez wears SG x PUMA Strong Girl collection
Posing with friends, Selena Gomez wears SG x PUMA Strong Girl collection
SG x PUMA Strong Girl campaign
SG x PUMA Strong Girl campaign


Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Latto Hairstyles Featured

7 of Latto’s Best Hairstyles That Steal the Show

Rapper Latto is always switching up her hair, serving looks that are bold, glamorous, and totally unforgettable. Latto's hairstyles range ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...