Self-Portrait’s Resort 2025 campaign, aptly titled ‘Miss Self-Portrait, ‘ draws inspiration from the glamour of beauty pageants. At the center of the campaign is Emily Ratajkowski, captured through the lens of notable photographer Tina Barney.
The resulting images channel the spirit of women who take pleasure in dressing up without taking themselves too seriously. Emily Ratajkowski shines in a series of eye-catching looks, including a soft blue knit top and skirt set, complete with big hair and glamorous makeup.
Self-Portrait Resort 2025 Ad
She is also captured in a show-stopping silver rhinestone fishnet maxi dress that exudes unadulterated glamour. A striking brown sequin off-the-shoulder maxi dress, guaranteed to turn heads, further adds to the campaign’s sparkle.
So, what makes Tina Barney the perfect fit for this project? According to Self-Portrait founder Han Chong, “Tina has a unique sensibility when it comes to capturing her subjects – observing delicate nuances and the beauty in all situations from the subtle to the sublime.
He continues, “Her attention to detail and extraordinary eye made her the perfect woman to bring Emily and the character she was playing to life, in a way that feels both delicate and powerful.”
The release of the Miss Self-Portrait campaign coincides with a milestone moment in Tina Barney’s career with her first retrospective exhibition in Paris at the esteemed Jeu de Paume.
