Diamonds meet daylight in SHAY Jewelry’s spring-summer 2025 campaign, starring Charlotte McKinney and captured by Justin Wilczynski. The shoot celebrates radiant skin, natural settings, and serious sparkle.
Charlotte wears SHAY’s signature stacked rings, layered necklaces, and statement bracelets. They include 18K gold and heavy diamond designs that shine without trying too hard.
SHAY Jewelry Spring/Summer 2025 Campaign
One standout is the floating bezel illusion setting, where diamonds appear to hover weightlessly, catching light at every turn. From dramatic chokers to delicate chain necklaces, the styling balances glam and ease.
A ribbed knit off-the-shoulder dress plays up texture against radiant jewels. An oversized white shirt lets bold rings and gold cuffs steal the spotlight. Even barefoot in denim, Charlotte makes a layered pendant look runway-ready.
“This shoot is all about that sun-kissed glow and lived-in luxury,” says co-founder Tanaz Shayan. The vibe is flirty, confident, and casually bold—just like the woman SHAY designs for.” The handcrafted pieces, all made in Los Angeles, serve modern artistry with timeless appeal.
