SHAY dazzles with its holiday 2024 campaign, blending Hollywood glamour with California’s effortless charm. Captured in sun-kissed Los Angeles by Bryce Thompson, the luxury jewelry brand taps model Daniela Braga as the face.
SHAY Holiday 2024 Campaign
The Brazilian model’s radiant beauty shines bright against the backdrop of all-natural diamonds and gemstones. Founded by Ladan and Tanaz Shayan, the jeweler exudes high fashion appeal with a laid-back Cali twist.
As part of its offerings, SHAY also shines a spotlight on its collection, which was created in collaboration with British icon Harrods. Meanwhile, the SHAY Men’s collection makes a statement with its sleek 18k black gold pieces, elevated by black diamonds.
The campaign’s idyllic setting is a picturesque villa with sun-dappled terraces and rippling pool waters. It’s the perfect stage for showcasing the breathtaking designs, which range from sleek choker necklaces to chunky chain bracelets and timeless diamond rings.
