![Charlie Newman stars in SIR The Label fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign02.jpg)
Charlie Newman takes to York, Western Australia, for SIR The Label’s fall-winter 2019 campaign. Captured by Sylve Colless, the blonde beauty soaks up the sun in open fields. The new season spotlights breezy dresses, smocked separates as well as floral prints. Styled by Freddie Fredericks, Charlie is a natural beauty in a light color palette. Joanna Luhrs works on hair and makeup for the shoot.
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SIR The Label Fall/Winter 2019 Campaign
![SIR The Label sets its fall-winter 2019 campaign in York, Western Australia](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign03.jpg)
![Backless dress from SIR The Label fall-winter 2019 collection](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign04.jpg)
![Charlie Newman fronts SIR The Label fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign05.jpg)
![SIR The Label focuses on all white styles for fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign07.jpg)
![An image from the SIR The Label fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign08.jpg)
![SIR The Label features smocked separates in fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign10.jpg)
![Charlie Newman appears in SIR The Label fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign12.jpg)
![Sylvè Colless photographs SIR The Label fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign16.jpg)
![Prints take the spotlight in SIR The Label fall-winter 2019 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2019/03/Sir-The-Label-Fall-Winter-2019-Campaign18.jpg)