SKIMS enlists pop star Rosalía for its latest campaign, celebrating the Cotton Collection. The line of underwear, loungewear, and shapewear is the brand’s most tagged on social media. Captured by Donna Trope, the Grammy Award-winning singer poses in stripped-down designs for sexy portraits.
SKIMS Cotton Collection 2022 Campaign
The brand, founded by Kim Kardashian, aims to increase its global profile with the new campaign. Rosalía’s advertisements will include a film in addition to images. On May 16th, it will launch on billboards, broadcast TV, and digital platforms.
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“I love SKIMS. They are so comfy and make me feel very sexy at the same time,” states Rosalía. “I’m so excited that I finally got the chance to collaborate, especially on their Cotton Collection which is my fave.”
Rosalía
In the past, SKIMS has tapped the likes of Kate Moss, Megan Fox, and Tyra Banks to model its designs. Rosalía is shown wearing cotton bralettes, rib leggings, jersey t-shirts, and dip thongs. The brunette sizzles in each image with glistening skin and the wet hair look.
“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world,” shares Kim Kardashian, founder of SKIMS. “I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.”
