Sofia Richie Wears Throwback Style in Kappa x Juicy Couture Campaign

Joanna Elizabeth

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Published September 10, 2020

Sofia Richie stars in Kappa x Juicy Couture campaign.
Sofia Richie stars in Kappa x Juicy Couture campaign.

Juicy Couture joins forces with Italian lifestyle brand Kappa on an exclusive collaboration. Influencer Sofia Richie appears in campaign images featuring early aughts inspired style. The collection focuses on silk satin designs in shades of pastel pink, blue, and black. Making this a major milestone, 2020, also marks the 25th anniversary for Juicy Couture. Biker shorts, leisure pants, tube tops, and hoodies round out this collaboration. Sofia poses for photographer Amber Asaly in glamorous images shot at a Los Angeles chateau. Mimi Cuttrell styles the shoot with makeup by Sam Visser and John Ruggiero on makeup.

Related: Sofia Richie Brings the Heat for Missguided Collaboration

Kappa x Juicy Couture Campaign

Italian sportswear brand Kappa collaborates with Juicy Couture.
Italian sportswear brand Kappa collaborates with Juicy Couture.

I’m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture.”

Sofia Richie
Sofia Richie fronts Kappa x Juicy Couture campaign.
Sofia Richie fronts Kappa x Juicy Couture campaign.
Influencer Sofia Richie looks pretty in pink for Kappa x Juicy Couture campaign.
Influencer Sofia Richie looks pretty in pink for Kappa x Juicy Couture campaign.
Dressed in black, Sofia Richie poses for Kappa x Juicy Couture campaign.
Dressed in black, Sofia Richie poses for Kappa x Juicy Couture campaign.
Kappa x Juicy Couture unveil collaboration campaign with Sofia Richie.
Kappa x Juicy Couture unveil collaboration campaign with Sofia Richie.
An image from Kappa x Juicy Couture's campaign.
An image from Kappa x Juicy Couture’s campaign.
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