Sofia Richie is a California Girl in Tommy Hilfiger Denim’s Latest Campaign

Joanna Elizabeth

/

Published February 19, 2017

Sofia Richie stars in Tommy Hilfiger Denim's spring-summer 2017 campaign
Sofia Richie stars in Tommy Hilfiger Denim’s spring-summer 2017 campaign

Sofia Richie is now a Tommy girl. The 18-year-old social media star appears in the spring-summer 2017 campaign from Tommy Hilfiger Denim. Sofia joins Lucky Blue Smith and Anwar Hadid in the sun-drenched images. The advertisements found inspiration on the life of today’s urban millennials. Shot in Los Angeles, California, the pieces are inspired by 70’s styles. From patchwork denim to graphic sweatshirts and frayed edges, Hilfiger offers cool style for the warm weather months.

Related: Sofia Richie Takes on Street Style for Michael Kors Campaign

Sofia Richie – Tommy Hilfiger Denim Spring/Summer 2017 Campaign

Anwar Hadid, Sofia Richie and Lucky Blue Smith front Tommy Hilfiger Denim's spring-summer 2017 campaign
Anwar Hadid, Sofia Richie and Lucky Blue Smith front Tommy Hilfiger Denim’s spring-summer 2017 campaign
Posing by the pool, Sofia Richie joins Lucky Blue Smith and Anwar Hadid for Tommy Hilfiger Denim campaign
Posing by the pool, Sofia Richie joins Lucky Blue Smith and Anwar Hadid for Tommy Hilfiger Denim campaign
Sofia Richie wears Hilfiger Denim sweatshirt
Sofia Richie wears Hilfiger Denim sweatshirt
Sofia Richie eats a popsicle in Tommy Hilfiger Denim's spring-summer 2017 campaign
Sofia Richie eats a popsicle in Tommy Hilfiger Denim’s spring-summer 2017 campaign
Posing in Tommy Hilfiger Denim, Sofia Richie wears sleeveless maxi dress
Posing in Tommy Hilfiger Denim, Sofia Richie wears sleeveless maxi dress
Sofia Richie channels the 70's in a knit tank and shorts from Tommy Hilfiger Denim
Sofia Richie channels the 70’s in a knit tank and shorts from Tommy Hilfiger Denim
Social media star Sofia Richie rocks sweatshirt and embellished denim skirt from Tommy Hilfiger Denim
Social media star Sofia Richie rocks sweatshirt and embellished denim skirt from Tommy Hilfiger Denim

Shop Tommy Hilfiger Denim’s New Arrivals:

Hilfiger Denim I Heart Tommy Sweatshirt
Embrace a soft fabric – Hilfiger Denim I Heart Tommy Sweatshirt

Hilfiger Denim Paisley Fleece Sweatshirt
Go crazy for paisley – Hilfiger Denim Paisley Fleece Sweatshirt
Hilfiger Denim Dynamic Stretch Skinny Fit Jean
Embrace a skinny fit – Hilfiger Denim Dynamic Stretch Skinny Fit Jean
Hilfiger Denim Distressed Skinny Fit Jean
Distressed denim is always in – Hilfiger Denim Distressed Skinny Fit Jean

Recent Updates

Anya-Taylor-Joy-Tiffany-Co-Holiday-2024

Anya Taylor-Joy is a Vision in Tiffany & Co. Holiday Ad

Tiffany & Co. is spreading cheer with a snow-filled Holiday 2024 campaign starring the charming Anya Taylor-Joy. Photographed by Carlijn ...
Bershka-Series-2024

Bershka Series Mixes Casual & Glam Styles

Bershka Series is taking fashion to the next level with its latest collection, blending trendy pieces with a streetwear-chic twist ...
HoYeon-adidas-Sportswear-Myshelter-Down-Parka

Hoyeon Embraces Winter in adidas’ New Down Parka

adidas Sportswear’s latest outerwear powerhouse is the MYSHELTER Down Parka. The campaign stars brand ambassador Hoyeon, who bundles up in ...
Jimmy-Choo-Winter-2024

Jimmy Choo’s Winter 2024 Campaign Delivers Club Vibes

Jimmy Choo is in a celebratory mood with its winter 2024 campaign, ‘The Party’. The luxury brand is making a ...
Sofia-Richie-Tommy-Hilfiger-Holiday-2024

Sofia Richie Looks So Chic in Tommy Hilfiger’s Holiday Ad

Sofia Richie is back in the spotlight, starring in Tommy Hilfiger’s Holiday 2024 campaign. This season, the American brand takes ...
Tory-Burch-Holiday-2024

Tory Burch Holiday 2024: A Fashion Getaway

Tory Burch is ringing in the 2024 holiday season with a glamorous getaway, and you’re invited. The American fashion brand’s ...