Sonia Rykiel Jumps Into Spring 2018 Campaign

Joanna Elizabeth

/

Published February 5, 2018

/

Updated July 13, 2022

Sonia Rykiel unveils spring-summer 2018 campaign
Sonia Rykiel unveils spring-summer 2018 campaign

Sonia Rykiel gets into a celebratory mood with the launch of its spring-summer 2018 campaign. The French label marks its 50th anniversary this year with advertisements which take place at the Parisian art school l’Ecole des Beaux Arts. Photographer Zoe Ghertner captures models jumping on a pink bouncy castle in the school’s courtyard.

Related: Imaan Hammam & Dorit Revelis Are Free Spirits in Sonia Rykiel’s Fall 2017 Campaign

The large cast includes Olympia Campbell, Roos Van Elk, Luz Sanchez Godin, Lily Nova, Manuela Sanchez and Xie Chaoyu. Styled by Francesca Burns, the images spotlight striped knits, breezy skirts and statement bags. For beauty, Kei Terada works on hair for the shoot with makeup by Grace Ahn.

Sonia Rykiel Spring/Summer 2018 Campaign

Zoe Ghertner captures Sonia Rykiel's spring-summer 2018 campaign
Zoe Ghertner captures Sonia Rykiel’s spring-summer 2018 campaign
An image from Sonia Rykiel's spring 2018 advertising campaign
An image from Sonia Rykiel’s spring 2018 advertising campaign
Eyewear from Sonia Rykiel's spring-summer 2018 collection
Eyewear from Sonia Rykiel’s spring-summer 2018 collection

Sonia Rykiel focuses on prints for spring-summer 2018 campaign
Sonia Rykiel focuses on prints for spring-summer 2018 campaign

An image from Sonia Rykiel's spring 2018 advertising campaign
An image from Sonia Rykiel’s spring 2018 advertising campaign
Models jump on a bouncy castle for Sonia Rykiel's spring-summer 2018 campaign
Models jump on a bouncy castle for Sonia Rykiel’s spring-summer 2018 campaign
French brand Sonia Rykiel celebrates 50th anniversary with spring-summer 2018 campaign
French brand Sonia Rykiel celebrates 50th anniversary with spring-summer 2018 campaign

  • Season :
  • Fashion Label :
  • Photographer :

    • Explore Recent Updates