Spring 2010 Campaign | BCBGeneration by David Roemer

Joanna Elizabeth

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Published February 3, 2010

David Roemer shoots the spring-summer campaign for BCBGeneration, a diffusion line from BCBG Max Azria. The fun and flirty advertisements feature Paisley, Soo Joo, Dorith Mous and Taylor Rose wearing the brand’s latest collection.

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24 thoughts on “Spring 2010 Campaign | BCBGeneration by David Roemer”

  3. pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

  4. pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

  7. These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.

  8. These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.

  13. these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

  14. these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

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