Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and RAYE. Each star is known for their advocacy. Photographed by Ethan James Green, the campaign merges fashion, sustainability, and technology.
Stella McCartney Summer 2025 Campaign
It features AI-generated birds to highlight the designer’s ongoing mission: “Save What You Love.” The collection maintains McCartney’s commitment to cruelty-free design, using 96% conscious materials and introducing Hydefy, a fungi-based vegan leather alternative.
Designs include vegan coats, structured pinstripes, and the standout Ryder bag, which mimics the curve of a horse’s back. PEEKABOO recycled nylon yarn and Kelsun™, a seaweed-based textile, make their luxury fashion debut.
Mendes and RAYE return after fronting the winter campaign, reinforcing McCartney’s focus on women who stand for change. The campaign’s message is simple: fashion can be both visionary and responsible.
