Ariana Grande brings the party in her first campaign as a Swarovski ambassador for the jewelry brand’s Holiday 2024 ad, titled The Party of Dreams. With a nod to Marilyn Monroe’s iconic Gentlemen Prefer Blondes role, the scene is full of glamour.
Ariana Grande for Swarovski Holiday 2024 Ad
Renowned photographers Mert & Marcus capture sparkling gems, pink backdrops, and striking poses. Front and center this season is the coveted Millenia jewelry line. Chokers, bracelets, and earrings overflow with crystals that shimmer and shine.
Ariana also showcases the edgy Matrix line, featuring helix-inspired shapes that twist and curve in unexpected ways. Styled by Mimi Cuttrell, Ariana pairs her crystal jewelry with a chic little black dress and gloves.
The R.E.M. Beauty founder’s glam look is just as striking: a flirty cat eye and high blonde ponytail that exudes Old Hollywood glamour. The overall effect is a true showstopper.
And for the pièce de résistance, a short film shows the Wicked star taking center stage in a silver dress while decked out in Swarovski.
Very poor work by Mert & Marcus.