Ariana Grande just made crystal cool again. The pop superstar and Wicked actress is the face of Swarovski’s spring-summer 2025 campaign. And she’s dazzling. Shot by Mert & Marcus, the campaign mixes 1960s glamour with colorful jewelry that feels playfully chic.
In the photos, Ariana shines in pastel florals, oversized gems, and pop-art shapes from Swarovski’s Idyllia, Millenia, Dulcis, and Chroma collections. From lilac necklaces to chunky green and pink bangles, each look is vibrant and eye-catching.
Swarovski Spring/Summer 2025 Campaign
Creative Director Giovanna Engelbert says the collection celebrates transformation and pop culture’s love affair with jewelry. Ariana agrees. “This campaign felt truly uplifting and joyful,” she shared, embracing the collection’s metamorphosis theme.
Her beauty look is equally striking. Think a high ponytail, full eyelashes and glossy lips. Whether styled in sheer gloves or glossy accessories, Ariana shows how fun and expressive jewelry can be.
