1930s

On this page, we take a closer look at 1930s fashion. The decade became defined by a return to femininity in contrast to the 1920s’ boyish silhouettes. The 30s showcased styles that cinched at the waist and showcased more womanly figures. In contrast to The Great Depression, moviegoers looked to the silver screen for a taste of glamour. Some of the decade’s most notable designers included Elsa Schiaparelli and Coco Chanel. Shoulder pads started to become popular in the 1930’s as well as wrap dresses and the introduction of the little black dress. Although a few courageous women wore pants, they were not seen as a trendy item to wear. Swimwear also saw a reinvention with lower necklines and exposed backs perfect for suntanning.

For beauty, blush was still popular but less overstated than the previous decade. As for lips, the cupid’s bow look remained supreme but followed a more natural lip line. Women also plucked their eyebrows for a thinner look in the 1930’s. As for hair, ladies embraced shorter styles at the beginning of the decade with romantic waves. However as the decade progressed, longer styles became more popular.

1930s Fashion for Women
Since money was tight during The Great Depression, women focused on accessories as a cheaper alternative to buying new clothes. Women took inspiration from film stars of the time like Greta Garbo, Carole Lombard and Joan Crawford. The slouch hat (also known as the Panama hat) became extremely popular in the 30s.

For heels, women wore wider and lower styles with heights of 1.5 to 2.5 inches. Decorative elements including color blocking and bows defined 1930’s footwear. Cheap costume jewelry became popular due to its affordable price. Women also wore short gloves during the day as well as elbow-length gloves for nighttime.