theory

Lily Aldridge, Liya Kebede Wear the Essentials in Theory’s Spring 2017 Campaign

Theory unveils its spring-summer 2017 campaign. The New York-based label taps four leading models for its latest advertisements. Models Lily Aldridge, Liya Kebede, Amber Valletta and Adwoa Aboah appear in a series of images captured …

Campaign

Fredderike Sofie Models Minimal Style in Theory’s Fall Campaign

Theory’s fall-winter 2016 campaign brings a new take on minimalism. Starring models Frederikke Sofie and Binx Walton, the studio shots were photographed by David Sims. …

Campaign

Theory Takes on New Suiting for Spring 2016 Campaign

Theory has unveiled a look at its spring-summer 2016 campaign starring models Andreea Diaconu and Hana Jiricikova. Focusing on a new reinterpretation of the suit, …

Campaign

Natalia Vodianova Returns for Theory’s Fall 2015 Campaign

Returning for her second season as the face of Theory, Natalia Vodianova appears in the brand’s fall-winter 2015 campaign photographed by David Sims. The model …

Campaign

Natalia Vodianova Models Minimal Style for Theory Spring ’15 Ads

Revamping its logo and look for the spring-summer 2015 season, Theory enlists Russian model Natalia Vodianova as its latest face. In the advertisements photographed by …

Shopping

The Best Cyber Monday Deals: From ASOS to Topshop

Check out what Cyber Monday deals are happening. From ASOS to Topshop to Nordstrom to Ralph Lauren. See what the 2014 sales have to offer.

Lookbook

Theory Fall 2014 Jackets & Sweaters at Shopbop

The fall 2014 collection from Theory has arrived in stores, and online on Shopbop. Launching a new lookbook, the online retailer puts the spotlight on …

Shopping

Shop the All New Theory+ Activewear Collection

The all new Theory+ line from Theory is available to shop now with stylish cuts that can go from the gym to the streets in no time. Check out the new buys from…

theory

Lily Aldridge, Liya Kebede Wear the Essentials in Theory’s Spring 2017 Campaign

Fredderike Sofie Models Minimal Style in Theory’s Fall Campaign

Theory Takes on New Suiting for Spring 2016 Campaign

Natalia Vodianova Returns for Theory’s Fall 2015 Campaign

Natalia Vodianova Models Minimal Style for Theory Spring ’15 Ads

The Best Cyber Monday Deals: From ASOS to Topshop

Theory Fall 2014 Jackets & Sweaters at Shopbop

Shop the All New Theory+ Activewear Collection

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