Target Releases Plus Size Range, AVA & VIV, See the Photos

Published January 23, 2015

Following up controversy on not carrying plus sizes for an Altuzarra collaboration last year, Target has announced a new in-house range called Ava & Viv—dedicated to plus size customers. The official promo images star plus size bloggers Nicolette Mason, Chastity Garner and Gabi Greg. “Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests,” said Stacia Andersen, senior vice president, merchandising, apparel and accessories, Target. “From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.”

The AVA & VIV line will be updated monthly and officially launch in stores in mid-February with a price range from $10 to $79.99.