Gemma Ward Shines in Tasaki Jewelry’s Balance Ad

Joanna Elizabeth

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Published August 7, 2024

Gemma Ward Tasaki Balance Campaign 2024
Gemma Ward stars in the Tasaki Balance campaign for 2024. Photo: Zoe Ghertner / Tasaki

Japanese jeweler Tasaki is marking a significant milestone, its 70th anniversary, in style. To celebrate, the company has unveiled its sleek new Balance series, starring none other than modeling icon Gemma Ward.

Tasaki Balance 2024 Campaign

Gemma Ward shows off Tasaki's Balance Build jewelry pieces with a leather jacket.
Gemma Ward shows off Tasaki’s Balance Build jewelry pieces with a leather jacket. Photo: Zoe Ghertner / Tasaki

Thakoon Panichgul designed the Balance collection, which was first launched in 2010. Zoe Ghertner photographed Gemma in three striking images showcasing the Balance Palace, Balance Build, and Balance Plus jewelry pieces.

Tasaki features its Balance Plus jewelry collection in a new campaign.
Tasaki features its Balance Plus jewelry collection in a new campaign. Photo: Zoe Ghertner / Tasaki

The understated yet sophisticated designs perfectly complement the Australian model’s effortless elegance. So, what inspired this striking collection? The answer lies in balance balls, which have influenced the minimalist and modern aesthetic.

Pearls are set in a straight line, creating a sense of harmony and poise. With 34 designs to choose from, the Balance series impresses with Akoya pearls for several pieces. An accompanying film shows Gemma and the designs in motion set to calming, classical music.


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