Tiffany & Co. has introduced a new jewelry collection called Tiffany Lock to the market. This collection features four bracelets appropriate for wear by all genders and will be available in September 2022. Model Imaan Hammam and American skateboarder Tyshawn Jones are featured in the campaign images, which were photographed by Mario Sorrenti and Raymond Meier.
Tiffany & Co. Tiffany Lock 2022 Campaign
The photographs show the pair dressed in all black, which complements the sparkling accessories that they both wear. “No rules. All welcome.” is the inspiration behind the range. It includes 18k yellow and rose gold bracelet designs that take inspiration from a padlock, an important motif from the jewelry brand’s archives.
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There is a choice of styles that feature diamonds or all-metal options. Tiffany Lock is all about personal bonds with others. Prices range from $6,800 to $32,000 and will arrive online and in stores in August 2022. Other styles will debut starting January 2023.
“Tiffany Lock is an elegant interpretation of an archival functional design,” states Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “Defined by modern, clean lines and a breakthrough clasp mechanism, Tiffany Lock represents an exciting new pillar to our diamond and gold jewelry offering. We are thrilled to unveil our latest icon.”
Alexandre Arnault
