Tod’s Sets Pre-Spring 2022 Campaign Under the Italian Sun

Joanna Elizabeth

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Published January 13, 2022

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Updated July 3, 2024

Greta Hofer stars in Tod's pre-spring 2022 campaign. Photo: Eddie Wrey
Greta Hofer stars in Tod’s pre-spring 2022 campaign. Photo: Eddie Wrey

Tod’s heads to Maison la Minervetta in Sorrento on the Amalfi coast for its pre-spring 2022 campaign. The Italian luxury brand taps models Greta Hofer and Aylah Peterson to front the images. Photographed by Eddie Wrey, leather handbags and loafers stand out in sun-drenched shots.

Tod’s Pre-Spring 2022 Campaign

Charlotte Collet styles the shoot with creative direction by Kevin Tekinel and Charles Levai. Besides images, the cast appears in a short film set to charming tunes. They enjoy a day by the pool, eating fresh foods, and friendly togetherness.

Related: Greta Hofer Wears Jewel Tones in Alberta Ferretti Spring 2022 Campaign

Tod's highlights the bucket bag in pre-spring 2022 campaign. Photo: Eddie Wrey
Tod’s highlights the bucket bag in pre-spring 2022 campaign. Photo: Eddie Wrey

“Tod’s new campaign is an ode to the joy of living and of sharing, to Italian creativity and lifestyle, to special moments and freedom,” the brand shares about pre-spring. “The protagonist is the Pre-Spring 2022 collection, which redefines Tod’s classics in a both contemporary and glamorous key, transforming them into unexpected essentials through a mix of materials and modern silhouettes.”

Aylah Peterson poses for Tod's pre-spring 2022 campaign. Photo: Eddie Wrey
Aylah Peterson poses for Tod’s pre-spring 2022 campaign. Photo: Eddie Wrey
Tod's Kate loafers featured in the brand's pre-spring 2022 campaign. Photo: Eddie Wrey
Tod’s Kate loafers featured in the brand’s pre-spring 2022 campaign. Photo: Eddie Wrey

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