Tommy Hilfiger Denim’s spring 2025 collection takes center stage, with Abby Champion leading a campaign that exudes simplicity. The stark studio backdrop places full focus on the collection’s effortless designs, highlighting button-up denim shirts, relaxed jeans, and branded details.
Tommy Hilfiger Denim Spring 2025 Campaign
The clean lighting heightens every texture, from the structured fabric of the shirts to the refined washes on the jeans, offering a timeless appeal.
Champion, who also appeared in last fall’s campaign, brings a relatable energy to the collection. In a statement, she shares her love for denim, noting how its versatility and ease make it a cornerstone of her personal style.
Abby appreciates how each piece in the collection allows her to mix and match while still feeling confident and true to herself. From tailored fits to more relaxed styles, the spring 2025 collection reimagines classic denim staples with modern proportions.