Taking the island hopping theme of the runway collection, Tommy Hilfiger’s spring-summer 2016 campaign celebrates a relaxed Caribbean lifestyle with an Americana twist. Behati Prinsloo is joined by a handsome gang of guys in the Craig McDean lensed images. Called ‘Wish You Were Here’, the advertisements have a playful and colorful mood.
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Shot in the Caribbean’s Mustique island, Behati sports chic maxis and strappy bikinis in the new images. “Our Spring ’16 campaign is inspired by the eternal island vacation,” says Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”
Behati Prinsloo – Tommy Hilfiger Spring 2016 Campaign
Tommy Hilfiger Spring 2016 Campaign – Behind the Scenes
Catch behind the scenes of the spring 2016 campaign with Behati Prinsloo. This marks Behati’s third consecutive season as the face of Tommy Hilfiger. The Victoria’s Secret Angel is joined by male models Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Hayne in the photographs.