Top model Toni Garrn and ABOUT YOU join forces for a collaboration for the fall-winter 2023 season. Out now, the line shows model-off-duty style complete with tie-dye prints, chic blazers, and slim-fit cardigans that are casual yet fashionable.
A native of Hamburg, just like ABOUT YOU, Toni Garrn infuses the 57-piece collection with her multi-faceted lifestyle. From international model to social entrepreneur and new mom, she’s a living archetype for the brand’s target audience.
Toni Garrn x About You Fall 2023 Campaign
Sofia Hagemeier, the head at ABOUT YOU’s Exclusive Cooperations, clarifies why this partnership is more than just a marriage of convenience. It’s a union cultivated from deep mutual trust and a shared vision for the everyday millennial—those yearning for high-quality yet effortlessly casual fashion.
Here’s the collaboration: imagine cool, chic ensembles constructed from carefully chosen fabrics. Classic cuts find a unique twist with elements like shoulder pads and elegant horn-look buttons. But these garments do more than sit pretty; they tell a story. Look closely, and you’ll find globe embroidery on select t-shirts—a nod to Garrn’s globe-trotting career and philanthropic work in Africa.
Toni’s own ‘Cool Girl’ off-duty model aesthetic looms large in this collection. From gray and navy beanies that evoke misty Hamburg mornings to a black vegan leather jacket that is bound to become a fall staple, the collection is a love letter to Toni’s own go-to pieces.
The color palette sticks to the season, dominated by dark berry hues, blues, and taupe. Fashion photographer Vitali Gelwich captures the blonde in an understated Berlin studio for the campaign. For more from the fashion brand, check out their earlier collaboration with Millie Bobby Brown.
