Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Joanna Elizabeth

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Published February 18, 2025

Irina Shayk poses in Tory Burch's spring 2025 campaign.
Irina Shayk poses in Tory Burch’s spring 2025 campaign. Photo: Jamie Hawkesworth / Tory Burch

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, and Ida Heiner, merging sporty silhouettes with effortless chic.

Tory Burch Spring 2025 Campaign

Mona Tougaard fronts Tory Burch's spring 2025 campaign.
Mona Tougaard fronts Tory Burch’s spring 2025 campaign. Photo: Jamie Hawkesworth / Tory Burch

Set against the backdrop of a sports center in Paris, the campaign is a series of dynamic yet understated images. Photographer Jamie Hawkesworth captures the trio in motion, highlighting the collection’s interplay between structure and ease.

Ida Heiner lounges in Tory Burch's spring 2025 campaign.
Ida Heiner lounges in Tory Burch’s spring 2025 campaign. Photo: Jamie Hawkesworth / Tory Burch

The setting is defined by bold architectural lines and muted color contrasts. It mirrors the refined minimalism of the season’s pieces. Stylist Brian Molloy curates looks that transition from day to night, pairing soft knits, sculpted blazers, and martial arts-inspired jackets with fluid trousers and sleek skirts.

Tory Burch spotlights handbags in its spring 2025 ad.
Tory Burch spotlights handbags in its spring 2025 ad. Photo: Jamie Hawkesworth / Tory Burch

Accessories play a key role, with the Romy, Pierced, and Ballon bags taking center stage. Each design emphasizes versatility, from structured leather to slouchy suede. On the footwear front, the Reva ballet flat makes a return, reinforcing the brand’s signature aesthetic.


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