Toteme brings its fall-winter 2024 campaign to the studio, swapping location shots for a black and white shoot. One glimpse of the images captured by Mikael Jansson and it’s clear: this is a campaign that demands attention.
Models Liisa Winkler, Vivienne Rohner, and Nyaduola Gabriel take center stage, wearing minimalist chic outfits with each frame. Jansson’s lens zeroes in on the key pieces of the season.
Toteme Fall/Winter 2024 Campaign
They include a regal shearling coat that speaks to Toteme’s mastery of luxury, the dramatic curve of an off-the-shoulder dress that’s pure, undiluted elegance, and the effortless charm of a draped scarf top.
Meanwhile, a sleek leather bucket bag cements its status as the accessory of the season. Under the discerning eye of stylist Camille Nickerson, the color palette is distilled to its very essence. It’s a thoughtful curation of off-white, black, and ecru that underscores the Toteme woman’s penchant for understatement.
As for beauty, Damien Boissinot and Hannah Murray team up to create looks that are every bit as polished as the clothing. Boissinot’s sleek, unfussy hairstyles serve as the perfect foil to Murray’s light-handed approach to makeup.
