Tyla is shining brighter than ever. The South African pop star, known for her hit song “Water,” is the new brand ambassador for Pandora. And she’s not just modeling the jewelry, she also helped design it. The Pandora Styled by Tyla collection is filled with personal touches, from cherry blossom charms that mark her rise to fame to shark tooth pieces that reflect her heritage.
Tyla for Pandora
Fresh off her buzzworthy H&M campaign, Tyla is now channeling that same star power into a deeply personal jewelry collaboration with Pandora. In the campaign images, Tyla glows in stacked gold necklaces, charm-packed bracelets, and rings.
Each accessory feels bold yet meaningful. With this new collection, Tyla blends memory and fashion in a way that feels fresh and authentic.
“It reminds me so much of home,” Tyla says. As a child, she and her sisters made bracelets with beads their mom kept around the house. That playful creativity is now part of her signature style. And fans (aka her “Tygers”) can now wear their own matching friendship bracelets.
