UGG Heads Outdoors With Summer 2022 Campaign

Joanna Elizabeth

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Published June 23, 2022

UGG Summer 2022 Campaign
UGG unveils summer 2022 campaign. Photo: UGG®

UGG channels laid-back style for its summer 2022 campaign. Models pose outdoors wearing a variety of designs, including new footwear and clothing. Sandals and slippers often have vibrant patterns and color combinations to choose from. Made from warm materials, these designs can be worn as the season transitions from warm to cool.

UGG Summer 2022 Campaign

Fluff Yeah Slide Checks UGG
Fluff Yeah Slide Checks from UGG summer 2022 collection. Photo: UGG®

Platform sandals made with faux shearling, such as the Fluffita Clear and Fluffier Clear Checks, have a height of 2.75 inches. A strap that can be adjusted and bears the UGG logo gives the style a custom feel. If slides are more your thing, the brand also offers the Maxi Checks Slide and the Maxi Graphic Slide, both of which feature a sheepskin insole and a height that is 2.5 inches tall.

Related: Cher is Boho Cool for UGG Spring 2022 Campaign

UGG Fluffita Clear Checks
Model wears UGG Fluffita Clear Checks for brand’s summer 2022 campaign. Photo: UGG®

We are thrilled to debut our new Summer Collection, further proving that UGG is truly a seasonless brand,” states Helene Frain. “Reimagining our fan-favorite heritage silhouettes into new iterations that feature pixelated fluff, maximized puff and eye-catching designs and prints that complement both footwear and apparel pieces, this new transitional offering is a fashion-focused way for UGG fans to make a cozy-chic statement from summer to fall effortlessly.”

Helene Frain, Vice President of Footwear Design at UGG®
UGG Tasman Summer 2022 Campaign
UGG features Tasman slipper in summer 2022 campaign. Photo: UGG®

Slippers such as the Tasman are able to be worn outside. This style features a plush wool lining and a suede exterior. UGG’s summer footwear styles will be available on July 7, with prices ranging from $100 to $140 for each pair.

UGG Summer 2022 Collection
An image from UGG’s summer 2022 campaign. Photo: UGG®
UGG Tasman Pink Slipper
Footwear brand UGG highlights Tasman slipper in bright pink. Photo: UGG®

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