Valentino ushers in the 2025 Lunar New Year with a glamorous campaign set in lavish red interiors. Starring global ambassadors Jolin Tsai and Sun Li, the collection designed by Alessandro Michele offers a lesson in festive elegance.
Valentino Lunar New Year 2025 Campaign
The campaign, lensed by Fish Zhang, showcases detailed embellishments, puffed sleeves, and whimsical ruffles that bridge modern and traditional styles. Accessories take center stage with oversized Valentino logo bags, delicate lace gloves, and sculptural statement earrings.
Audrey Hu’s styling stresses the charm of bow-adorned pumps and chic headpieces, tying the looks together with pure sophistication. The ornate backdrops, brought forth by set designer Feifei Li, feature intricate furniture and traditional decor.
Art direction by Christopher Simmonds amplifies the campaign’s opulent aesthetic, blending Italian style with cultural reverence.
