Veronica Beard takes laid-back confidence to new heights with its Spring 2025 “It Girl” campaign, set against the sun-drenched backdrop of Palm Beach, Florida. Models Malika el Maslouhi and Louise Follain channel the collection’s carefree yet luxe-casual aesthetic.
Veronica Beard Spring 2025 Campaign
This season, tailoring meets ease in images captured by Terence Connors. The campaign highlights boxy jackets, crisp tailored shirts, and relaxed linen suits. They perfectly balance structure and fluidity.
Mini dresses also make a statement, styled with laid-back accessories that enhance their appeal. The boxy shoulder bag and Stash bag stand out as must-have accessories. The Tia Jelly Heel updates the jelly shoe trend while the Rivera sneaker is available in multiple colorways.
“The Spring 2025 collection is all about effortless confidence—the kind of pieces that make you feel unstoppable the moment you put them on. This season, we designed for the woman who knows exactly who she is, the It Girl,” states Veronica Miele Beard.
