Versace’s Spring 2025 Campaign Shows the Art of Lounging

Joanna Elizabeth

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Published February 5, 2025

Versace Spring 2025 Campaign
Versace launches its spring-summer 2025 campaign. Photo: Mert & Marcus / Versace

Versace sets a luxurious mood for its spring-summer 2025 campaign. Photographed by Mert & Marcus, the campaign features models Mona Tougaard, Loli Bahia, Jacqui Hooper, Karyna Maziar, and Chen Yang.

Versace Spring/Summer 2025 Campaign

Mona Tougaard fronts Versace's spring 2025 ad.
Mona Tougaard fronts Versace’s spring 2025 ad. Photo: Mert & Marcus / Versace

The cast lounges against richly upholstered couches in deep red, gold, and burnt orange hues. The setting evokes a vintage boudoir, complementing the collection’s lush textures and dynamic prints. All mainstays of Italian fashion.

Jacqui Hooper lounges in the Versace spring 2025 campaign.
Jacqui Hooper lounges in the Versace spring 2025 campaign. Photo: Mert & Marcus / Versace

A mix of metallic slip dresses, structured blazers, and intricate floral embroidery defines this season’s look. Deep purples, rich browns, and shimmering gold dominate the palette, while accessories like the Versace Tag and Kielo bags stand out. The Versace Tag stands out with playful charms, while the Kielo bag arrives in new iterations.

Loli Bahia models glittery dress in Versace's spring-summer 2025 campaign.
Loli Bahia models glittery dress in Versace’s spring-summer 2025 campaign. Photo: Mert & Marcus / Versace

“We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what bring us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude,” says Donatella Versace about the season.


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